- Copy & DesignEach product eblast is a new work of art
- A/B TestingStrategically refining subject lines
- Monthly ReportsOngoing analysis and targeting refinement
Email » Social » Production » Flex
You know those prizes that prove you’re the champion of ski ball, whack-a-mole, or pop a shot?
Well, ever wonder where all of those toys come from and how they get there? BMI is a B2B client that hired Kahawai to execute a niche content marketing campaign that took a consumer-like approach to reach a B2B audience base.
The brand was ripe for a creative boost, offering the unique opportunity for Kahawai to bring fun, consumer, and even retail-style marketing to a B2B company. A client since 2020, Kahawai has elevated the BMI brand through creative strategy, email campaigns, social media content, and much more via our flex budget model.
Kahawai sends weekly emails to BMI’s list of 12,000 subscribers. In addition to creative, we also worked in the backend to retroactively segment the audience based on intent and preference. Coupling targeting with introducing A/B testing and monthly reports, we elevated BMI’s email marketing efforts on all fronts.
We ❤️ licensed merch. Drop your answer in the comments!
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This species is known to hang around BMI HQ. What are these snakes called? Fun answers only.
Me thinking about getting a baby yoda plushie while looking at my huge pile of baby yoda plushies.
The A in AMRS stands for automation. Just sayin’....
In the marketing landscape of 2022, video and photo production needs to be scalable, quantifiable, and malleable. We like to call them asset productions, because between email, social, web, and possibly even print, having imagery on hand helps create a marketing-ready library we can pull from easily.
BMI is an early adopter of the flex budget, which allows clients a fixed number of hours per month to be used as needed month-to-month.
For BMI, this list has included: