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You know those prizes that prove you’re the champion of ski ball, whack-a-mole, or pop a shot?

Well, ever wonder where all of those toys come from and how they get there? BMI is a B2B client that hired Kahawai to execute a niche content marketing campaign that took a consumer-like approach to reach a B2B audience base.

The brand was ripe for a creative boost, offering the unique opportunity for Kahawai to bring fun, consumer, and even retail-style marketing to a B2B company. A client since 2020, Kahawai has elevated the BMI brand through creative strategy, email campaigns, social media content, and much more via our flex budget model.

Email Marketing

Kahawai sends weekly emails to BMI’s list of 12,000 subscribers. In addition to creative, we also worked in the backend to retroactively segment the audience based on intent and preference. Coupling targeting with introducing A/B testing and monthly reports, we elevated BMI’s email marketing efforts on all fronts.

Social Media

BMI’s core ethos is to move fun forward. As their agency, we leaned into humor, pop culture, holiday seasons and blockbuster releases to promote this colorful, playful brand. Although BMI serves a B2B audience base, building the brand’s personality is important. Through social media, Kahawai helps establish the personalities at BMI, promote their company culture, and build brand awareness - all in the name of creating a digital footprint to be proud of!

We ❤️ licensed merch. Drop your answer in the comments!

AMRS = the GOAT. Message us to learn how our technology can lower your labor costs.

If you love before and afters as much as we do, message us about transforming your center.

This species is known to hang around BMI HQ. What are these snakes called? Fun answers only.

Me thinking about getting a baby yoda plushie while looking at my huge pile of baby yoda plushies.

The A in AMRS stands for automation. Just sayin’....

#3100

4.2KΞ ($7.58M)

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4.2KΞ ($7.57M)

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4.2KΞ ($10.26M)

#5217

2.25KΞ ($5.45M)

#8857

2KΞ ($6.63M)

Sep 11, 2021

#2140

1.6KΞ ($3.76M)

Jul 30, 2021

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1.6KΞ ($5.33M)

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#2338

1.5KΞ ($4.32M)

Aug 06, 2021

Email Marketing

Kahawai sends weekly emails to BMI’s list of 12,000 subscribers. In addition to creative, we also worked in the backend to retroactively segment the audience based on intent and preference.

2.2x

Open Rate More Than Doubled (9% to 24%)

44%

IncreAse in # of Clicks on avg.

Copy & Design
Each product eblast is a new work of art
A/B Testing
Strategically refining subject lines
Monthly Reports
Ongoing analysis and targeting refinement

Years
experiences

250

types of
courses

It was so helpful to be able to discuss design concepts with other people who were also passionate about design.

Cam Wontan, Google

I love that I was able to present my work to a team of credible designers and get live feedback.

Aisha Bashar, DesignStation

With my cohort, I learned how to create custom website experiences that got me a job at a new startup.

Roger Creighton, Airtable

I loved connecting with a supportive group of peers to learn with. I especially loved my design teachers!

Jayla Carson, Apple

I was online with my fellow cohort members for hours every day, learning about the course material and discussing it with them.

Yemi Musa, Spotify

It was a great experience, and I'm so glad I did it. I would recommend it to anyone who wants to learn online.

Raya Dashford, Twitter

I loved getting to know my classmates and teachers. Each cohort was incredibly helpful and super fun!

Shay Radson, webflow

The GoClass teachers were great at teaching us how to create beautiful and effective websites.

Taylor Waham, Zapier

Asset Production

In the marketing landscape of 2022, video and photo production needs to be scalable, quantifiable, and malleable. We like to call them asset productions, because between email, social, web, and possibly even print, having imagery on hand helps create a marketing-ready library we can pull from easily.