ViaTeK Solutions

Polishing a Diamond in the Rough

Brand & Website Refresh » Social Media & Influencer Collaboration » Video Production » Digital Marketing » Blog & Content Writing

The Strategy

Electronics recycling has more nuance than meets the eye. What seems like a straightforward, “You give us your old IT equipment and we make it go away,” has many more legislative and administrative layers to it than you’d expect.

When we first started working with ViaTeK, they were a brand that had earned a nationally recognized reputation on word of mouth alone. Knowing that evolving into a company with a better digital presence would help the sales funnel, ViaTeK approached Kahawai for honest, reliable, ongoing marketing services.

Our first order of action was to tailor our recommendations to ViaTek’s budget. We believe in offering scalable and impactful marketing with fair and transparent pricing.

Since starting our program with ViaTek in 2022, the brand has grown in a visible and impactful way.

Hear what Brian has to say

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Brand Refresh

ViaTek was a diamond in the rough, but the brand needed a lift. From the logo, to the website, to the visual identity, we helped modernize the ViaTeK brand to make it feel sharp and appealing.

Before and After of a Logo Design for ViaTeK Solutions


ViaTeK Solutions is committed to being an advocate and supporter of women’s golf. As a result, they have enjoyed a long-lasting relationship with professional golfer, Savannah Vilaubi, who represents ViaTeK with some pretty awesome swag if we do say so ourselves.

See some of the highlights we’ve made with Savannah as part of our mutual endorsement of ViaTeK!

Video Production

ViaTeK has a story to tell, and it’s an important one when it comes to sustainability. From proper licensing, to fully insured facilities in Florida, Arizona, and Georgia, ViaTeK wanted to have their story told through video. So we did exactly that.

Digital Marketing

What do you do when you have a buttoned up brand, an influencer promoting you, and strong video content on hand? You turn it into a digital marketing campaign to increase lead generation.

ViaTeK specifically caters to businesses, not consumers. They’re the perfect company to pick up inoperable or outdated IT equipment, but not the place for someone to drop off their old TV that’s been sitting in their garage.

A mockup of a tablet showing ViaTeK email newsletter banner graphic along with the text 5 Questions to Ask Your Business Electronics Recycling Provider above an image of a computer, and hexagons containing icons of various business illustrations.

Email marketing

Google Ads logo

Google Ads

SEO blog content

Social media

A screenshot of a response to a positive 5-star review from Google business reviews

Client reviews


The Results

That message is subtle, but significant. It was our job to figure out a way to set up the search so that the right people landed on the page. We implemented our strategy with a focus on targeted Google Ads and SEO. We think the results speak for themselves.

29% Year-over-Year traffic growth
9,130 clicks
$88.63 per conversion
429 total conversions

SiteREADY: The Ultimate Acquisition Strategy

We can brand with the best of them, and then take you farther than the rest of them. Let’s get started.
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