ViaTeK Solutions

Polishing a Diamond in the Rough

Brand & Website Refresh » Social Media & Influencer Collaboration » Video Production » Digital Marketing » Blog & Content Writing

The Strategy

Electronics recycling has more nuance than meets the eye. What seems like a straightforward, “You give us your old IT equipment and we make it go away,” has many more legislative and administrative layers to it than you’d expect.
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When we first started working with ViaTeK, they were a brand that had earned a nationally recognized reputation on word of mouth alone. Knowing that evolving into a company with a better digital presence would help the sales funnel, ViaTeK approached Kahawai for honest, reliable, ongoing marketing services.

Our first order of action was to tailor our recommendations to ViaTek’s budget. We believe in offering scalable and impactful marketing with fair and transparent pricing.

Since starting our program with ViaTek in 2022, the brand has grown in a visible and impactful way.

Brand Refresh

ViaTek was a diamond in the rough, but the brand needed a lift. From the logo, to the website, to the visual identity, we helped modernize the ViaTeK brand to make it feel sharp and appealing.

Email Marketing

Kahawai sends weekly emails to BMI’s list of 12,000 subscribers. In addition to creative, we also worked in the backend to retroactively segment the audience based on intent and preference. Coupling targeting with introducing A/B testing and monthly reports, we elevated BMI’s email marketing efforts on all fronts.

Influencer holding sponsored skin care product

#3100

4.2KΞ ($7.58M)

#7408

4.2KΞ ($7.57M)

#4156

4.2KΞ ($10.26M)

#5217

2.25KΞ ($5.45M)

#8857

2KΞ ($6.63M)

Sep 11, 2021

#2140

1.6KΞ ($3.76M)

Jul 30, 2021

#7252

1.6KΞ ($5.33M)

Aug 24, 2021

#2338

1.5KΞ ($4.32M)

Aug 06, 2021

Copy & Design
Each product eblast is a new work of art
A/B Testing
Strategically refining subject lines
Monthly Reports
Ongoing analysis and targeting refinement

2.2X

Open Rate more than doubled (9 to 24%)

44%

Increase in number of clicks on average

Email Marketing

Kahawai sends weekly emails to BMI’s list of 12,000 subscribers. In addition to creative, we also worked in the backend to retroactively segment the audience based on intent and preference.

2.2x

Open Rate More Than Doubled (9% to 24%)

44%

IncreAse in # of Clicks on avg.

Copy & Design
Each product eblast is a new work of art
A/B Testing
Strategically refining subject lines
Monthly Reports
Ongoing analysis and targeting refinement

Years
experiences

250

types of
courses

Video Production

ViaTeK has a story to tell, and it’s an important one when it comes to sustainability. From proper licensing, to fully insured facilities in Florida, Arizona, and Georgia, ViaTeK wanted to have their story told through video. So we did exactly that.

Digital Marketing

What do you do when you have a buttoned up brand, an influencer promoting you, and strong video content on hand? You turn it into a digital marketing campaign to increase lead generation.

ViaTeK specifically caters to businesses, not consumers. They’re the perfect company to pick up inoperable or outdated IT equipment, but not the place for someone to drop off their old TV that’s been sitting in their garage.

ViaTeK Solutions

The Strategy

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