Arizona Center for Reproductive Endocrinology and Infertility

Brand. Science. Emotion.

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Photo of a person who presents as a woman, aged over 65, with short gray and white hair, wearing a surgical mask and having their hands held by a person facing hte back of the camera wearing blue scrubs.

Introduction

We get to make marketing materials involving some of the cutest humans you’ll ever see…

Group photo of thirteen smiling people wearing a. mix of suits and business casual dresses and pants outside the windows of a commercial office space that says BFVA

Cuteness aside, these babies are true miracles brought into the world by the brave and courageous patients of Arizona Center for Reproductive Endocrinology and Infertility. This fertility clinic, led by renowned Dr. Gelety, wants to see every deserving couple aspiring to become parents realize the joy of having a child. With this ethos in mind, we approach their brand primarily with video post-production and content services to capture the sentiment and explain the science.

Video Post-Production

What do you do when you have a library of video footage and hundreds of willing patients ready to offer their words in support of your business? You launch a video post-production effort. Arizona Center for Reproductive Endocrinology and Infertility has a variety of services, but three stand out:

In-Vitro Fertilization (IVF)
Egg Donation
Intrauterine Insemination (IUI)

Kahawai stepped in to help turn complex medical services into a message that speaks to anyone dealing with infertility. Our post-production services enabled the clinic to save on production costs by using its existing media assets and letting us work with its former patients to cultivate relatable and accessible stories.

The Content

Animated gif with aqua background, and a mockup of a phone showing the time of 11:20, date of April 22, and a reminder notification that sals "Zoom Meeting Interview. Topic: Property Damage in an Auto Collision"

Marketing in the medical space can quickly become dense and, let’s face it…dull. To create an engaging and multi-faceted content strategy, we focused on three pillars: