Arizona Center for Reproductive Endocrinology and Infertility

Brand. Science. Emotion.

Post-Production » Email Marketing » Social Media » Website » SEO » Google Advertising

 Photo of a person who presents as a woman, aged over 65, with short gray and white hair, wearing a surgical mask and having their hands held by a person facing hte back of the camera wearing blue scrubs.


We get to make marketing materials involving some of the cutest humans you’ll ever see…

Group photo of thirteen smiling people wearing a. mix of suits and business casual dresses and pants outside the windows of a commercial office space that says BFVA

Cuteness aside, these babies are true miracles brought into the world by the brave and courageous patients of Arizona Center for Reproductive Endocrinology and Infertility. This fertility clinic, led by renowned Dr. Gelety, wants to see every deserving couple aspiring to become parents realize the joy of having a child. With this ethos in mind, we approach their brand primarily with video post-production and content services to capture the sentiment and explain the science.

Video Post-Production

What do you do when you have a library of video footage and hundreds of willing patients ready to offer their words in support of your business? You launch a video post-production effort. Arizona Center for Reproductive Endocrinology and Infertility has a variety of services, but three stand out:

  • In-Vitro Fertilization (IVF)
  • Egg Donation
  • Intrauterine Insemination (IUI)

Kahawai stepped in to help turn complex medical services into a message that speaks to anyone dealing with infertility. Our post-production services enabled the clinic to save on production costs by using its existing media assets and letting us work with its former patients to cultivate relatable and accessible stories.

An illustration of a pregnant person smiling with their hands on their belly.
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Side by side photos of a person with long strawberry blonde hair smiling holding hteir newborn. next to a photo of a newborn baby in the hospital.
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Photo of a person with shoulder length curly brown hair, smiling, holding a 1 year old child.
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Illustration of 2 doctors, both in lab coats, facing a patient in a green shirt.
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Illustration showing figures with patterns in a shape representing their brains.
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Photo of a person with ear length blonde bob, smiling and holding a newborn baby. Sitting across is a doctor in a white lab coat holding a twin newborn.
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Photo of a baby in the foreground in focus, while their parents and doctor are blurry in the background.
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The Results

From 2021 to 2023:

Organic Audience growth

From 2021 to 2023

Email Subscriber

in 2023:

google ad conversions with CPC of $10.74
Screenshot of tablet view of blog posts page showing 6 different blog posts on the left and a list of categories on the right
Mockup illustration of a black iPad tablet

ViaTek Solutions: Polishing a Diamond in the Rough

We can brand with the best of them, and then take you farther than the rest of them. Let’s get started.
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