In the marketing landscape of 2022, video and photo production needs to be scalable, quantifiable, and malleable. We like to call them asset productions, because between email, social, web, and possibly even print, having imagery on hand helps create a marketing-ready library we can pull from easily.
The Strategy
Southern California-based personal injury, elder abuse, and medical malpractice law firm Belgum, Fry & Van Allen desired a regional SEO campaign to drive victims and families of victims to their firm. The primary audience was near their physical law firm in the Greater Los Angeles area. Their secondary audience came from other attorneys within California who can be referred by Belgum, Fry, & Van Allen as counsel if they receive an inquiry they cannot accept. Therefore, our project was simple. Grow California organic traffic, specifically in the Greater Los Angeles region.
Asset Production
In the marketing landscape of 2022, video and photo production needs to be scalable, quantifiable, and malleable. We like to call them asset productions, because between email, social, web, and possibly even print, having imagery on hand helps create a marketing-ready library we can pull from easily.
The Approach
So we implemented a monthly cadence of a 30-minute interview with the client to write three articles emphasizing high intent keywords and search strategies. With monthly reporting to support the account, we worked with Belgum, Fry & Van Allen to produce content for their local audience.
Asset Production
In the marketing landscape of 2022, video and photo production needs to be scalable, quantifiable, and malleable. We like to call them asset productions, because between email, social, web, and possibly even print, having imagery on hand helps create a marketing-ready library we can pull from easily.
The Process
Monthly Schedule:
Week 1:Keyword research and content planning
Week 2:Interview (30 minutes)
Week 3:Write the articles
Week 4:Review and approve the articles
Asset Production
In the marketing landscape of 2022, video and photo production needs to be scalable, quantifiable, and malleable. We like to call them asset productions, because between email, social, web, and possibly even print, having imagery on hand helps create a marketing-ready library we can pull from easily.
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