How a Content Company Improves Your Digital Footprint

Whether you realize it or not, your customers look at your digital footprint. It can often help them determine if they want to work with you.

December 27, 2022


minute read


We are all confronted with an onslaught of unceasing, personalized, and sophisticated digital marketing strategies, every minute of every day. And with nearly 25% of the North American workforce moving to remote positions by the end of 2022, a considerable amount of business is being conducted through online channels, making it even more important than ever that your business and branding strategies stand out online.

A Shift in the Market 

Globally, consumers are evolving from a traditional, human-first customer service experience to a digital-first preference. Chat robots or intake forms are the preferred means of receiving customer support for many younger customers over phone calls or face-to-face interactions. According to a Salesforce survey, 85% of customers conduct research before purchasing online, primarily using websites (74%) and social media (38%).  Those companies that have historically been able to promote themselves through word-of-mouth or window displays cannot keep up in this evolving market space without the help of a strong website, a social media presence, and search engine optimization-oriented content to boost their digital footprint.

Maintaining these mediums and staying consistent, branded, and relevant is time-consuming work that many businesses do not have the capacity to maintain without a dedicated staff of marketing personnel. How does a modern business stay afloat within a sea of competitors constantly vying for a consumer’s attention? Through constant innovation and a true understanding of your company’s target demographic.

Let’s talk optimization. 

Is your website optimized for search engines? There is a common misconception about a digital presence that once a website is established, it can be left to its own devices, and customers will be able to seek the relevant information they need from pre-existing content. However, search engines prioritize new, active content over a static webpage. As a result, a website that has not been updated regularly will be deemphasized in the search results. Websites are like cars—they need constant maintenance and attention to keep working in their optimal conditions.

Many websites built 8-10 years ago lack thoughtfulness regarding the impact that current SEO (search engine optimization) can have on their digital footprint. Websites can be considered the modern-day equivalent of window shopping; they bring your business to the foreground by allowing Google to track an article’s content and push it towards the most relevant audience who may be researching a certain product or service. External and internal linking, as well as reporting back on user flow and how mobile-friendly your site may be, are all important elements of ensuring that your site is considered optimized.

What does your social media say about your brand?

Social media is an integral tool for potential employees and clients to research a business’s work culture and ethics. It is important to present your brand with authenticity and stay up to date with trends to keep your posts relevant and relatable. Given the emergence of platforms like TikTok and Instagram, hiring a content company can alleviate the stress of trying to keep up in this fast-paced world. Linkedin is the most important endorsement for a successful business to promote your services, while platforms like Twitter may or may not be right for your company depending on the branding you would like to focus on. Content companies like Kahawai exist to provide those recommendations.

Review platforms like Google My Business and Yelp are vital in a world where word-of-mouth and customer feedback have gone virtual, and first-hand experiences are seen as a true indicator of the quality of a brand. Google My Business prioritizes the number of reviews over the quality of the review, so encouraging customers and partners to post reviews and staying on top of responding to any negative feedback is crucial.

How can Kahawai help?

Many businesses simply don’t have the capacity to hire a marketing team dedicated to maintaining a strong digital footprint. We understand that cost is a huge barrier to entry into the digital marketing space for many of these businesses. In today’s scalable marketing landscape, effective marking can be done on just about any budget. Kahawai’s flex model allows your business to decide on the budget that you can afford, and our team will work to suit your needs. At the end of the day, a consistent, thoughtful and organized brand will give your customers the impression that might just encourage them to chose your business.  Contact us today to see the impact that hiring a data-driven, dedicated content company can have in helping your business grow.

More reading material:

Scaling content production is crucial for maximizing impact in terms of awareness, SEO, and thought leadership.

Why Scalability and Transparency Are Important for a B2B Content Marketing Agency

Read More
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